Stay Top of Mind Everywhere Your Customers Scroll
Search captures demand that already exists. Paid social creates it — putting your offer, your work, and your reviews in front of the right neighbourhoods before they ever open Google.
What is paid social?
Paid social means running targeted ads on Facebook, Instagram, TikTok, and similar platforms. You choose the geography, the demographic, and the behaviour — then show a message that earns attention in a feed.
For local businesses the winning plays are consistent: offer-led lead ads, before-and-after creative from real jobs, review and testimonial ads, and retargeting everyone who visited your site or watched your video.
Why it matters for your business
Reach people before they search
Build demand in your service area instead of only competing for the few who are searching today.
Creative that proves the work
Real job footage, reviews, and offers outperform stock imagery every single time.
Cheap retargeting
Staying in front of past site visitors is the lowest cost per lead available in local marketing.
Fast creative testing
We test hooks and offers weekly and scale the winners.
How we deliver it
Offer & audience strategy
We define the offer, the geography, and the audiences worth paying to reach.
Creative production
Static, video, and testimonial concepts built from your real work and reviews.
Launch & pixel setup
Meta pixel, conversions API, and lead-form routing into your CRM.
Scale
Kill losing creative fast, scale winners, and layer retargeting on top.
What's included
Every engagement is handled by our team end to end — no dashboards handed over with a shrug.
Request This Service →- Meta (Facebook + Instagram) ad management
- TikTok campaigns where relevant
- Ad creative concepts and copy
- Audience and geo targeting
- Retargeting and lookalike audiences
- Pixel and Conversions API setup
- Lead form to CRM routing
- Monthly performance report
Paid Social FAQs
Yes — when it's offer-led. Tune-ups, seasonal checks, free estimates, and financing offers consistently generate leads on Meta.
It helps, but it isn't required. Job-site footage, before-and-afters, and review graphics perform very well on their own.
Boosted posts optimize for engagement. We build structured campaigns that optimize for leads and track them to booked work.
Related services
Google Business Profile Optimization
Your profile is the first thing local customers see — and the single biggest factor in whether they call you or a competitor. We optimize every signal Google uses to rank and trust your listing.
View Google Business Profile Optimization →Local 3-Pack Domination
Nearly half of all local searchers never scroll past the three businesses Google shows on the map. We engineer the relevance, proximity, and prominence signals that decide who those three are.
View Local 3-Pack Domination →Review Generation System
Reviews are ranking fuel and conversion fuel at the same time. We install an automated follow-up system that turns satisfied customers into public proof — consistently, every week.
View Review Generation System →Ready to get started with Paid Social?
Tell us about your business and we'll send a tailored breakdown within 48 hours.
Request This Service →And Get Your Free Marketing Plan!
Our team is ready to hear about your challenges, opportunities, and how you're looking to grow your business. Fill out the form to get started — we'll reach out shortly with next steps!
